A website without SEO is nothing. Yes, you read that right! If you want your website, products, or services to reach its target and potential clients or customers you need to optimize your site for the search engine.

Small businesses and startup often handle their SEO on their own but there are some situations, where they need to hire an SEO consultant to tackle major issues that might lead to a lot of aggravation and save a lot of money.

So, how can you identify when you need the assistance of a seasoned Search engine optimization Pro? Read on to learn about five times when you should hire an SEO expert.

Let's get started!

1. Website Indexing Challenges

If your website is not appearing on the search engine even after months of great SEO efforts, it is high time to hire a Search Engine Optimization Professional. 

An SEO expert will know what to do and will help save you time. It could be anything like a simple oversight that is not allowing Google to crawl your website or a more complex issue with the URL parameters or structure of your website.

There could be many possible reasons that only an SEO expert can recognize like if the content is plagiarized Google might think it's too similar to another page on your site. Hiring an SEO professional can help resolve the problem and make your website visible on Google.

2. Navigating Site Migration Or Redesign

Any time there are major changes to a website's CMS platform, domain, design layout, URL structure, navigation, etc., there are risks involved. It is critical to understand how these changes can affect your organic search traffic. 

Hiring an SEO expert who handles site migrations can help you get a full breakdown of the technical demands. Moreover, an SEO expert can also help you create a plan to reduce risks and watch for traffic anomalies post-migration.

3. Sudden decline in organic traffic 

Multiple reasons can cause your site's organic traffic to drop but fortunately, most of them can be reversed. However, it's not always an easy thing to fix which is why hiring an SEO consultant is a good idea.

It could be a seasonality trend, a reporting glitch, a technical issue, or an algorithmic change affecting the website at a page level. A professional SEO will be able to review and detect the cause that is contributing to this decline while providing a clear way to rectify it.

4. Reversing A Manual Action

Sometimes manual actions can also contribute to organic traffic decline. However, the first step is to detect what type of manual action caused this change and which pages are affected. 

An SEO expert can identify those manual actions and can help fix all of the errors on all of the affected pages before submitting them to Google for a reconsideration review.

SEO expert's reconsideration review will help Google understand the quality issues on your website, and the steps you've taken to fix them. It will provide Google with good-faith assurance that it won't continue to spam the internet again. 

5. Poor SEO Strategy performance

Whenever you realize that your initial SEO strategy yielded success, but now you are struggling to sustain its efficacy, it's time to seek professional help. Moreover, you may have been managing SEO independently and find the process no longer yielding results. Regardless of the circumstances, if your current organic strategy is not propelling the desired results it's a clear signal to enlist the expertise of an SEO specialist. 

Conclusion

In conclusion, having basic SEO skills and processes can help you handle SEO practices in-house. However, there are times as mentioned in this blog when it is always better to seek professional help. 

So, if you want to hire an SEO professional, Hireadev can help. It is the top global IT recruitment company. They have seasoned professionals from all over the globe who can help you gain the number one position on the Search Engine Result Page (SERP).  Their team of SEO experts is up to date on Google's most recent algorithms and ethical techniques that will help your website get ranked.

Start your organic search journey now with Hireadev!